National Park Authority welcomes new Commercial Manager

18 years experience in the commercial and retail sector, Wayne was seen as the
perfect candidate for this new role and he will be tasked with developing the
visitor services at the National Park Visitor Centre in Libanus and Craig y Nos
Country Park.


Brecon High School and Coleg Powys student Wayne studied Retail Management at
Bournemouth University before taking up a post as store manager at Woolworths
for 11 years.  He then went on to become General Manager of TK Maxx’s new
store in the centre of Cardiff, redeveloping the old David Morgan building into
the successful high street store it is today.  After two years Wayne saw
his career move to Hereford, where he managed the conversion of Currys and PC
World stores into one unit.


long term aim in this new position is to breathe new life into the National Park’s
Visitor Centres and make them self funding, self sufficient and more visitor


born and bred Wayne, who now lives in the town with his wife and two children,
is relishing the prospect of using his experience to help rejuvenate the area
he calls home:  “I see this as a fantastic opportunity to breathe new life
and development into our Visitor Centres, and make them a great proposition for
visitors and locals alike. It will be great to bring my skills and experience
to benefit my local community.”


Cook, Chief Executive of Bannau Brycheiniog National Park Authority, said: “Wayne’s
arrival marks the completion of a major restructuring of the Park Authority’s
Countryside and Land Management Directorate. The key priorities of the
restructure have been on improving our focus on conservation management and
also on generating both new and existing sources of income to allow us to fund
improvement projects throughout the National Park. Wayne brings with him a
wealth of experience in developing commercial operations and managing change
and I very much look forward to working with him to develop opportunities and
further enhance the visitor experience for everyone who enjoys our wonderful
National Park.”